Advertising Disclosure
This page explains how we fund our website through advertising and what this means for our content and recommendations.
How we fund this website
Childcare Hours UK is funded through display advertising. We show advertisements from third-party ad networks throughout our website to cover the costs of maintaining and improving our free tools and content.
This funding model allows us to provide all our calculators, guides, and resources completely free to users. We do not charge for access to any content or tools on this website.
All advertisements are clearly marked and separated from our editorial content.
Types of advertising
Display advertisements
We show banner advertisements, text ads, and other display formats throughout our website. These ads are provided by third-party advertising networks and may be targeted based on the content you're viewing or your general interests.
Ad placement
Advertisements appear in designated areas including:
- Header and footer banners
- Sidebar areas on desktop
- Between content sections in articles
- Mobile-optimized ad units
We design ad placements to be clearly distinguishable from our content while maintaining a good user experience.
Editorial independence
Our editorial content is independent from our advertising. Advertisers do not influence our guides, calculator results, or recommendations. We maintain strict separation between advertising and editorial content.
Content principles
- All guides are based on official government guidance
- Calculator results are objective and unbiased
- We do not promote specific childcare providers
- Recommendations are based on user benefit, not advertising revenue
If we ever include sponsored content or paid recommendations, they will be clearly labeled as such.
Third-party advertising partners
We work with reputable advertising networks to display relevant ads. These partners may use cookies and similar technologies to show personalized advertisements based on your interests.
Your choices
You can control advertising personalization through:
- Your browser's privacy settings
- Ad network opt-out tools
- Privacy-focused browser extensions
- Device-level advertising controls
See our Cookie Policy for more information about managing advertising cookies.
No financial advice
This website provides general information about UK childcare funding schemes. We do not provide personalized financial advice or recommendations about specific financial products or services.
Our calculators and guides are for informational purposes only. Always:
- Check official government guidance for the latest information
- Speak to your childcare provider about specific costs and policies
- Consult qualified professionals for personal financial advice
- Verify eligibility through official government services
Important: Government policies and eligibility criteria can change frequently. Always check official sources for the most current information before making financial decisions.
Principles we follow
Our content and calculators are based on official government guidance and established principles. We follow the key guidance documents that define how childcare funding works in practice:
Key guidance documents:
Official guidance on what providers can and cannot charge for
Detailed explanation of what's included and excluded from funded hours
These documents form the foundation of our content. When policy changes occur, we update our guidance to reflect the latest official information.
Additional government resources
For official information about childcare funding, always refer to government sources:
Official overview of all childcare support schemes
Official application service for funded childcare
Official information about tax-free childcare accounts
Contact us
If you have questions about our advertising practices or this disclosure, please contact us: